I analyzed the blender market and identified key gaps in functionality and design. In response, I developed GÜB, a family oriented blender that combines precision blending with space efficient storage for modern households.
GÜB -
GÜB -
Concept 2
Concept 3
Mood Board
Design direction
UI
Screen when it’s on and off.
Concept Development
Thumbnail sketches to develop the concept
Narrowing Down the Concept
Three solid concept directions
Concept 1
Chosen Concept - #3
How it works
Signature Elements
Brand guidelines, what to follow.