NIKE X Krispy Kreme
For the SNKR 375 project, I was tasked with selecting a brand and designing a custom pair of Jordan 1 sneakers. I chose Krispy Kreme as my inspiration, combining the iconic elements of the brand with the distinct design language of the Jordan 1. In addition to crafting the sneakers themselves, I also designed the accompanying packaging, ensuring that every aspect of the product from the footwear to the unboxing experience reflected the playful yet premium nature of Krispy Kreme’s brand identity.
Fabrication
The design process for this custom Jordan 1 began with carefully deconstructing an existing pair of Jordans to extract pattern templates. Using these patterns as a foundation, I reimagined the shoe through the lens of the Krispy Kreme brand, incorporating its signature aesthetic elements. Once the patterns were finalized, I meticulously sewed the components together before lasting the upper and securing the sole with precision. This hands-on process allowed me to blend craftsmanship with creative vision, resulting in a unique, concept-driven sneaker design.
Make it stand out
The logos on the sides and back of both shoes were meticulously designed using 3D modeling software, specifically Rhino 7. After finalizing the designs, I 3D printed all four logos with precision and then carefully hand-sewed each one onto the shoes, ensuring a seamless integration of the logos into the overall design while maintaining a high level of craftsmanship.
Package Design
For the packaging design, I aimed to pay homage to Krispy Kreme's iconic box while incorporating the Nike logo to emphasize the collaborative nature of the project. My goal was to craft an immersive unboxing experience that would elevate the overall presentation of the shoes. To achieve this, I designed a custom dust bag to accommodate both shoes, using a doughnut-themed fabric I created specifically for this project. This thoughtful integration of design elements not only enhanced the visual appeal but also reinforced the thematic connection between Krispy Kreme and the sneaker collaboration.